LIVE Webinar. Beyond AI Hype: How to De-Risk Your GBS Transformation with Friction Data

In this on-demand webinar, Lucy Hughes (SVP People Experience, PepsiCo), Christophe Martel (Co-Founder & CEO, FOUNT), and Stephanie Denino (Managing Director, TI People) discuss how leading GBS teams use friction data to reduce wasted effort, unlock productivity, and accelerate AI adoption.

Anya Aratovskaya . FOUNT News . July 15th, 2025

Today, ambitious GBS leaders are expanding the way they define transformative business value. Whilst their goals are growing, the data they use to de-risk their transformation hasn’t changed much.

This webinar will spotlight how GBS leaders are fixing a bigger problem: the way they measure work. Process Mining, SLAs, and ticketing systems only tell what happens after something goes wrong. They don’t show how to prevent problems before they start. In this session, you’ll hear real stories from leading GBS teams using a new kind of data – called friction data – to find and fix what slows workers down and leads them to reject new digital and AI-powered GBS tools.

Listen to industry experts from FOUNT Global, TI People, and PepsiCo as they discuss:

Why Friction Data is the leading indicator of AI adoption and the gateway to de-risk digital GBS transformation.
Understanding the methodology and framework to proactively measure friction in the day-to-day work.
Learning the power of a unified data model to deliver superior cross-silo experiences to GBS customers.